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About Pazazz

Pazazz is an apple variety like no other. It’s a descendent of the beloved Honeycrisp but has a unique look and taste all its own. With every bite you’ll enjoy a burst of sweet yet tart flavor – plus Pazazz’s famous crunch. Whether you’re eating a Pazazz as a fresh snack or trying one of our special recipes, “Wow Right Now” is just a bite away.


Our Growers

Pazazz is grown by a small group of family farmers in orchards across North America. In many cases they’re second, third or fourth generation apple growers who know the land and what goes into making a truly special apple. Wherever a Pazazz grower is located, one thing is for sure: they’re true stewards of the land growing some of the world’s best tasting and most responsibly grown fruit available.


How of Wow

How does Pazazz offer that Wow Right Now experience? It starts with Mother Nature and a lot of patience. Pazazz is all natural and doesn’t come from a lab. Ten years ago we took a Honeycrisp seed and kicked off a process of careful cross pollination to find a variety with the crunch of a Honeycrisp but a unique flavor profile all its own. We’ve been out in our orchards ever since, tasting, testing and tweaking what we believe is a true wow apple eating experience like no other. In fact, to keep that experience as wow as it can be, every Pazazz apple is grown to our strict TruEarth standards of environmental responsibility and sustainable practices.

  • Nutty-baked-apple-crumble_post

    Nutty Baked
    Apple Crumble

  • Curry-salad_post

    Curry Apple
    Chicken Salad

  • Balsamic-Baby-greens_post

    Balsamic Baby Greens
    with Apples and Swiss

  • Apple-&-Onion-Rice_post

    Apple & Onion
    Black Forbidden Rice

  • Apple-&-Napa-Cabbage-Slaw_post

    Apple & Napa
    Cabbage Slaw

Find Pazazz

If you’ve heard about Pazazz, you know your apples! This January and February we sampled and sold Pazazz in more markets and more stores than ever before. If you missed your chance to try Pazazz for yourself, we will be back next season. In the meantime try some of our many in-season varieties. Learn more at Honeybear Brands.

Participating Stores

Central Markets: TX – Dallas, Fort Worth and Houston
Coborn’s: MN – St. Cloud
Cub Foods: MN – Minneapolis
Fry’s: AZ – Phoenix
Harp’s: AR
HyVee: IA – Des Moines; KS – Kansas City; and MN – Rochester and Minneapolis
King Soopers: CO – Denver
Kroger: KY – Lexington and Louisville; IN – Indianapolis and Bloomington; OH – Cincinnati
Loblaw’s (Canada): NB – Fredericton and Mancton; NS – Dartmouth/Halifax and PEI: Charlottetown
Lunds & Bylerlys: MN – Minneapolis
Publix: FL – Miami; GA – Atlanta; and TN – Nashville
QFC: WA – Seattle
Reasor’s: OK – Tulsa
Smith’s: UT – Salt Lake City


Get In Touch - Contact Us!