Pazazz is an apple variety like no other. It’s a descendent of the beloved Honeycrisp but has a unique look and taste all its own. With every bite you’ll enjoy a burst of sweet yet tart flavor – plus Pazazz’s famous crunch. Whether you’re eating a Pazazz as a fresh snack or trying one of our special recipes, “Wow Right Now” is just a bite away.
Pazazz In the News
Pazazz is getting a lot of attention from media across the country. Check out some of the latest TV and print coverage here.
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Video / TV
Apple variety showcase
Lifestyle contributor Jasmine Stringer shares some of the most popular apple varieties, including Pazazz.
Live from PMA with Honeybear Brands
The mix of apple varieties is all shook up compared with 30 years ago, and Don Roper believes that is a good thing.
What’s in Store: Honeybear Brands’ Pazazz Apple Offers Big Flavor
Pazazz available in store and shaking up the produce section.
Honeybear Brands’ Don Roper talks Pazazz apples
Is there anything that screams autumn more than a basket of freshly picked apples? The correct answer is no. Read More
Honeybear offers promotional tools to promote Pazazz
Promotional tools with fun branding make Pazazz winner in the produce department. Read More
Honeybear Brands announces conventional and organic packaging extensions
Honeybear Brands is continually evolving its offering to meet consumer demands and preferences. Read More
Honeybear ready to showcase Pazazz apples at PMA
PMA Fresh Summit is just around the corner, and the entire industry is gearing up for a memorable and productive show. Read More
New apple varieties continue to grab consumers’ attention
Newer varieties are hitting the produce department and bringing a variety for every taste. Read More
Honeybear Brands wows with Washington apple crop
It’s been a “really good” growing season for Elgin, MN-based Honeybear Brand’s Washington apple crop. Read More
Pazazz is grown by a small group of family farmers in orchards across North America. In many cases they’re second, third or fourth generation apple growers who know the land and what goes into making a truly special apple. Wherever a Pazazz grower is located, one thing is for sure: they’re true stewards of the land growing some of the world’s best tasting and most responsibly grown fruit available.
How does Pazazz get it’s natural, juicy, unique flavor? It starts with Mother Nature and a lot of patience. Pazazz is all natural and doesn’t come from a lab. Ten years ago we took a Honeycrisp seed and kicked off a process of careful cross pollination to find a variety with the crunch of a Honeycrisp but a unique flavor profile all its own. We’ve been out in our orchards ever since, tasting, testing and tweaking what we believe is a true wow apple eating experience like no other. In fact, to keep that experience as wow as it can be, every Pazazz apple is grown to our strict TruEarth standards of environmental responsibility and sustainable practices. Watch the magic happen in the videos below!