About Pazazz

Pazazz is an apple variety like no other. It’s a descendent of the beloved Honeycrisp but has a unique look and taste all its own. With every bite you’ll enjoy a burst of sweet yet tart flavor – plus Pazazz’s famous crunch. Whether you’re eating a Pazazz as a fresh snack or trying one of our special recipes, “Wow Right Now” is just a bite away.

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Pazazz In the News

Pazazz is getting a lot of attention from media across the country. Check out some of the latest TV and print coverage here.
If you’re a member of the media and would like to feature Pazazz or need more information,
please contact us and we will get back to you as soon as we can.

TV Coverage

Print Coverage

PMA 2017 Interview

Honeybear Brands’ Fred Wescott and Don Roper talk about the runaway success of Pazazz as well as future star varieties coming soon from Honeybear.

WCCO Morning Show

Honeybear Brands’ Don Roper and Hy-Vee Dietician Jenna Pape offer CCO’s Jason DeRusha a winter Pazazz recipe.

KSHB Morning Show

Honeybear Brands’ Don Roper talks to KSHB anchor Joel Nichols about what makes Pazazz apples so special.

CTV Morning Show

Pazazz grower Michael van Meekeren of Van Meekeren Farms on Ottawa’s CTV, showing how Pazazz apples can be great for breakfast.

KSHB Morning Show

Anchor Joel Nichols interviews Hy-Vee Dietician on the all-new Pazazz Apple new to Kansas City.

Retailers see record sales for Pazazz apples this winter

Pazazz apples shattered retail sales targets this winter, less than a year ahead of its nationwide 2018 roll out, says Honeybear Brands. Read More

Toronto Gets Sneak Peak at Pazazz

Following nine years of development, Toronto residents will be among the first in the country to taste Pazazz. Read More

Pazazz apple featured at Hy-Vee

Elgin, Minn.-based Honeybear Brands is showcasing its apple variety Pazazz in store demonstrations across the country. Read More

Fresh Bites: Pazazz available now in stores

Pazazz has both crunch and flavor at a time of year when it’s hard to find apples with either. Read More

Our Growers

Pazazz is grown by a small group of family farmers in orchards across North America. In many cases they’re second, third or fourth generation apple growers who know the land and what goes into making a truly special apple. Wherever a Pazazz grower is located, one thing is for sure: they’re true stewards of the land growing some of the world’s best tasting and most responsibly grown fruit available.

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How of Wow

How does Pazazz offer that Wow Right Now experience? It starts with Mother Nature and a lot of patience. Pazazz is all natural and doesn’t come from a lab. Ten years ago we took a Honeycrisp seed and kicked off a process of careful cross pollination to find a variety with the crunch of a Honeycrisp but a unique flavor profile all its own. We’ve been out in our orchards ever since, tasting, testing and tweaking what we believe is a true wow apple eating experience like no other. In fact, to keep that experience as wow as it can be, every Pazazz apple is grown to our strict TruEarth standards of environmental responsibility and sustainable practices. Watch the magic happen in the videos below!

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    Brown Butter Pazazz™
    Apple Skillet Pancake

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    Pazazz™ Apple Walnut &
    Dried Cherry Quinoa Salad

  • 240x180_brussels_thumb

    Raw Brussels Sprout Salad
    with Pazazz™ Apples & Pomegranate

  • 240x180_caramel_dip_thumb

    Brûléed Pazazz™ Apple
    Caramel Dip

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    Prosciutto, Gruyere &
    Pazazz™ Apple Flatbread

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    Pazazz™ Apple
    Turkey Burgers

  • 240x180_bruschetta_thumb

    Pazazz™ Apple & Yellow
    Sweet Onion Bruschetta

  • Nutty-baked-apple-crumble_post

    Nutty Baked
    Apple Crumble

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    Curry Apple
    Chicken Salad

  • Balsamic-Baby-greens_post

    Balsamic Baby Greens
    with Apples and Swiss

  • Apple-&-Onion-Rice_post

    Apple & Onion
    Black Forbidden Rice

  • Apple-&-Napa-Cabbage-Slaw_post

    Apple & Napa
    Cabbage Slaw

Where – and When – to Find Pazazz


Pazazz is here! We’re shipping our wow right now apples to retail partners all over North America. Expect them in store in November and December, two months earlier than usual. And available through March while supplies last!

ALBERTSONS

Texas – Austin; Dallas; Houston
Idaho – Boise; Idaho Falls; Twin Falls
Utah – Salt Lake City
Louisiana – Baton Rouge; Beaumont; Lafayette, Lake Charles

 

CENTRAL MARKETS

Texas – Austin

 

COBORNS

Minnesota – Mankato

 

CUB FOODS

Minnesota – Minneapolis / St. Paul

 

HYVEE

Iowa – Des Moines
Kansas – Kansas City
Minnesota – Minneapolis / St. Paul
Nebraska – Lincoln
South Dakota – Sioux Falls

 

KROGER

Indiana – Bloomington; Indianapolis
Ohio – Cincinnati; Columbus
Texas – Dallas; Houston
Utah – Salt Lake City

 

LOBLAWS (Canada)

Nova Scotia – Halifax; Dartmouth; Prince Edward Island
New Brunswick – Moncton; Fredericton; St. Johns
Ontario – Guelph; Hamilton; Windsor; Ottawa
Quebec – Montreal

LUNDS & BYERLYS

Minnesota – Minneapolis / St. Paul/span>

 

MEIJER

Michigan – Detroit; Grand Rapids
Ohio – Cincinnati

 

QFC

Oregon – Portland
Washington – Seattle

 

PUBLIX

Florida – Jacksonsville; Miami; Orlando; Tampa; St. Petersburg
Georgia – Atlanta
North Carolina – Charlotte
Nashville – Tennessee

 

SAM’S CLUB

Minnesota – Mankato

 

SMITHS

Utah – Salt Lake City

 

UNITED MARKET STREET

Texas – Abilene; Amarillo; Dallas; Lubbock; Odessa/Midland; San Angelo
New Mexico – Albuquerque; Santa Fe

 

WEGMANS

Maryland – Fairfax
Massachusetts – Boston
New York – Finger Lakes; Rochester; Syracuse

Get In Touch – Contact Us!