About Pazazz

Pazazz is an apple variety like no other. It’s a descendent of the beloved Honeycrisp but has a unique look and taste all its own. With every bite you’ll enjoy a burst of sweet yet tart flavor – plus Pazazz’s famous crunch. Whether you’re eating a Pazazz as a fresh snack or trying one of our special recipes, “Wow Right Now” is just a bite away.


Pazazz In the News

Pazazz is getting a lot of attention from media across the country. Check out some of the latest TV and print coverage here.
If you’re a member of the media and would like to feature Pazazz or need more information, please contact us and we will get back to you as soon as can.

TV Coverage

Print Coverage

WCCO Morning Show

Honeybear Brands’ Don Roper and Hy-Vee Dietician Jenna Pape tell CCO’s Jason DeRusha all about Pazazz and create a winter recipe.

KSHB Morning Show

Honeybear Brands’ Don Roper talks to KSHB anchor Joel Nichols about what makes Pazazz apples so special.

CTV Morning Show

Pazazz grower Michael van Meekeren of Van Meekeren Farms on Ottawa’s CTV, showing how Pazazz apples can be great for breakfast.

KSHB Morning Show

Anchor Joel Nichols interviews Hy-Vee Dietician on the all-new Pazazz Apple new to Kansas City.

Fresh Bites: Pazazz available now in stores

Pazazz has both crunch and flavor at a time of year when it’s hard to find apples with either. Read More

Toronto Gets Sneak Peak at Pazazz

Following nine years of development, Toronto residents will be among the first in the country to taste Pazazz. Read More

Pazazz apple featured at Hy-Vee

Elgin, Minn.-based Honeybear Brands is showcasing its apple variety Pazazz in store demonstrations across the country. Read More

Our Growers

Pazazz is grown by a small group of family farmers in orchards across North America. In many cases they’re second, third or fourth generation apple growers who know the land and what goes into making a truly special apple. Wherever a Pazazz grower is located, one thing is for sure: they’re true stewards of the land growing some of the world’s best tasting and most responsibly grown fruit available.


How of Wow

How does Pazazz offer that Wow Right Now experience? It starts with Mother Nature and a lot of patience. Pazazz is all natural and doesn’t come from a lab. Ten years ago we took a Honeycrisp seed and kicked off a process of careful cross pollination to find a variety with the crunch of a Honeycrisp but a unique flavor profile all its own. We’ve been out in our orchards ever since, tasting, testing and tweaking what we believe is a true wow apple eating experience like no other. In fact, to keep that experience as wow as it can be, every Pazazz apple is grown to our strict TruEarth standards of environmental responsibility and sustainable practices. Watch the magic happen in the videos below!

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    Brown Butter Pazazz™
    Apple Skillet Pancake

  • 240x180_quinoa_thumb

    Pazazz™ Apple Walnut &
    Dried Cherry Quinoa Salad

  • 240x180_brussels_thumb

    Raw Brussels Sprout Salad
    with Pazazz™ Apples & Pomegranate

  • 240x180_caramel_dip_thumb

    Brûléed Pazazz™ Apple
    Caramel Dip

  • 240x180_flatbread_thumb

    Prosciutto, Gruyere &
    Pazazz™ Apple Flatbread

  • 240x180_burger_thumb

    Pazazz™ Apple
    Turkey Burgers

  • 240x180_bruschetta_thumb

    Pazazz™ Apple & Yellow
    Sweet Onion Bruschetta

  • Nutty-baked-apple-crumble_post

    Nutty Baked
    Apple Crumble

  • Curry-salad_post

    Curry Apple
    Chicken Salad

  • Balsamic-Baby-greens_post

    Balsamic Baby Greens
    with Apples and Swiss

  • Apple-&-Onion-Rice_post

    Apple & Onion
    Black Forbidden Rice

  • Apple-&-Napa-Cabbage-Slaw_post

    Apple & Napa
    Cabbage Slaw

Find Pazazz

It’s Pazazz time. The winter wonder apple is back and available at leading retailers across the country. Look for apple with wow right now in stores this January and February!



Texas – Austin; Dallas; Ft. Worth; Houston; Plano; San Antonio and Southlake



Twin Cities



Twin Cities



Illinois; Iowa; Kansas; Minnesota; Missouri; Nebraska; South Dakota and Wisconsin



Indiana – Bloomington and Indianapolis



Atlanta, GA: Birmingham, AL; Charleston, SC; Charlotte, NC; Nashville, TN and Miami, FL.


LOBLAWS (Canada)

 472 Bayfield Street, Barrie
 620 Yonge Street, Barrie
 1045 Paisley Road, Guelph
 160 Kortright Road West, Guelph
 297 Eramosa Road, Guelph
 1005 Ottawa Street, Kitchener
 750 Ottawa St South, Kitchener
 5010 Glen Erin Drive, Mississauga
 5095 Yonge Street , North York
 3501 Yonge Street, North York
 3201 Greenbank Road, Ottawa
 64 Isabella Street, Ottawa
 585 Queen Street West, Toronto
 650 Dupont Street, Toronto
 50 Musgrave Street, Toronto
 17 Leslie Street, Toronto
 60 Carlton Street, Toronto
 2877 Bayview Village, Toronto
 396 St. Clair Avenue West, Toronto
 555 Davenport Road, Waterloo
 5890 Malden Road, Windsor



Twin Cities



New Jersey; New York; Maryland; Massachusetts; Pennsylvania and Virginia



Texas – Abilene/San Angelo; Dallas; Lubbock and Odessa/Midland



Denver, CO

In-store Demos!

In addition to having Pazazz apples on their shelves, we’re excited to feature product demos and tastings this month at the following locations: 

Get In Touch – Contact Us!