About Pazazz

Pazazz is an apple variety like no other. It’s a descendent of the beloved Honeycrisp but has a unique look and taste all its own. With every bite you’ll enjoy a burst of sweet yet tart flavor – plus Pazazz’s famous crunch. Whether you’re eating a Pazazz as a fresh snack or trying one of our special recipes, “Wow Right Now” is just a bite away.


Pazazz In The News

Pazazz is getting a lot of attention from media across the country. Check out some of the latest TV and print coverage here.
If you’re a member of the media and would like to feature Pazazz or need more information,
please contact us and we will get back to you as soon as we can.

Video / TV

As seen on WCCO

Lifestyles expert Jasmine Stringer shared advice for everything you need to make sure your road trips are safe and fun. Click here to watch the video.

As seen on Good Day LA

Chef Elle Simone and Pazazz are featured for Cancer Prevention Month. Click here to watch the video.

As seen on CHCH

Registered dietitian Abbey Sharp joined Annette Hamm on Morning Live to share a mouthwatering baked Pazazz apple oatmeal perfect for your next holiday morning. Click here to view the recipe along with the video.

As seen on CBS Minnesota

Lifestyles contributor Jasmine Stringer has some advice for kick-starting good eating habits with Pazazz apples in 2021. Click here to view.

As seen on Kare 11

A Hy-Vee dietitian KARE 11 shares a tasty Pazazz Apple recipe. Click here view the recipe along with the video.

HyVee Health Screenings

Watch Pazazz apples being featured in this Heart Healthy segment.

February is Heart Healthy Month

Pazazz apples are the perfect addtion to a heart-healthy diet.

Show More

Pazazz on the Way

We’re Packing Pazazz!

Apple variety showcase

Lifestyle contributor Jasmine Stringer shares some of the most popular apple varieties, including Pazazz.

Live from PMA with Honeybear Brands

The mix of apple varieties is all shook up compared with 30 years ago, and Don Roper believes that is a good thing.

What’s in Store: Honeybear Brands’ Pazazz Apple Offers Big Flavor

Pazazz available in store and shaking up the produce section.

Pazazz: What’s in store

Pazazz apple brand and harvest story.

2019 apple crop shows consumer focus

With the industry as a whole bring more flavorful apple varieties to the market, the challenge for apple grower-shippers is to transition out of older varieties and invest in newer varieties.

Print Coverage

Pazazz® Apple and America’s Test Kitchen’s Chef Elle Simone Scott Partner During National Cancer Prevention Month to Share Healthy Eating Tips

Pazazz® Apple and America’s Test Kitchen’s Chef Elle Simone Scott Partner During National Cancer Prevention Month to Share Healthy Eating Tips… Read more here.

Celebrity chef promotes Pazazz® apples for National Cancer Prevention month

This February during National Cancer Prevention Month, chef Elle Simone Scott of America’s Test Kitchen will inspire consumers with Pazazz recipes… Read more here.

Honeybear Brands’ Pazazz® Apple and Chef Elle Simone Scott Partner to Promote Cancer Health

February is not only the month of red hearts and valentines. It also marks the beginning of National Cancer Prevention Month, and Honeybear Brands has formed a unique new partnership with Chef Elle Simone Scott… Read more here.

Pazazz apple partnership promotes cancer health check

This February during National Cancer Prevention Month, Chef Elle Simone Scott of America’s Test Kitchen will be inspiring consumers with Pazazz recipes… Read more here.

Strong Pazazz Crop Headed to Store

Pazazz is a premium apple hit for its bursting flavor, great texture, and season-long availability, but that’s never been truer than this year… Read more here.

Hy-Vee and Pazazz apples partner to help kids stay active, eat healthier

Honeybear Brands, a leading grower and developer of premium apple varieties, is partnering with Midwest grocery retailer Hy-Vee to help families improve their health and wellness this winter…. Read more here.

Pazazz Apple Campaign Raises Money for Cancer Research and Education

The old saying “an apple a day” still rings true today when a healthy diet is so important for cancer prevention. Honeybear Brands®, grower, packer and shipper of Pazazz® brand apples, is partnering with the American Institute for Cancer Research® (AICR)… Read more here.

Pazazz apple sales kick off in high gear with start of the new year

The Pazazz premium apple is ready to shine now that the new year has arrived. This apple is a later harvested variety that is grown in… Read more here.

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Behind-the-scenes workers get a healthy boost from Health Fair 11

‘You matter. Snack Box’ campaign reaches out to behind-the-scenes healthcare workers. In times of uncertainty, the snacks provide a physical and emotional lift… Read more here.

Health Fair 11, a non-profit organization dedicated to improving community health, launches with Pazazz!

Health Fair 11’s sponsors UCare and KARE11 TV make the ‘You matter. Snack Pack’ project possible with help from Honeybear Brands. Read more here.

Consumer Research Study finds Pazazz was the hands down favorite!

View the results of a blind consumer taste testing study here.

Honeybear Brands’ Don Roper talks Pazazz apples

Is there anything that screams autumn more than a basket of freshly picked apples? The correct answer is no. Read More

Honeybear offers promotional tools to promote Pazazz

Promotional tools with fun branding make Pazazz winner in the produce department. Read More

Honeybear Brands announces conventional and organic packaging extensions

Honeybear Brands is continually evolving its offering to meet consumer demands and preferences. Read More

Honeybear ready to showcase Pazazz apples at PMA

PMA Fresh Summit is just around the corner, and the entire industry is gearing up for a memorable and productive show. Read More

New apple varieties continue to grab consumers’ attention

Newer varieties are hitting the produce department and bringing a variety for every taste. Read More

Ways to heat up winter apple sales

Eating more low-calorie, high-fiber apples is a great way to keep New Year’s diet resolutions. Read More

Apple corn muffin recipe

This Southern recipe is a standout especially when using a flavorful apple variety. Read More

Combating competition with upcoming apple crop

The apple category is currently being evolved by innovators in flavor, quality, and variety. Read More

Honeybear Brands teams up with local and community events

Honeybear Brands is aiming to support local retailers by driving consumer trial and purchase of Pazazz. Read More

Pazazz Promotions Abound

Honeybear Brands is present at family events, 5-K running events, fundraisers and more across the U.S. to drive purchases of Pazazz apples. Read More

Brand support for retailers at the local level

The program is designed to support retailers at the local level by driving consumer trial and purchase of Pazazz, but also to offer a refreshing reward for participants. Read More

Honeybear Brands continues to put Pazazz in the apple market

The Pazazz apple continues to top the charts with across-the-board demand from retailers and consumers. Read More

Honeybear Brands wows with Washington apple crop

It’s been a “really good” growing season for Elgin, MN-based Honeybear Brand’s Washington apple crop. Read More

Social Buzz

Pazazz Focaccia with Food Gal

slices of focaccia stacked on a black plate. Each slice is topped with cheese, herbs, and a ring of pazazz apple slice.
Inspired to take @guarnaschelli recipe for pecorino focaccia and add fresh rosemary and rings of @Pazazz apple slices for a sublime yet subtle riff on a cheddar apple pie. Find the recipe on my blog at www.FoodGal.com. Also find out how Pazazz will donate funds to the @cancerprevention with your help.

Courtesy of Food Gal
Blog, Facebook 
, Instagram 

Afternoon Snacks with This Kansas City Mama

pile of apples covered in chocolate, peanut butter, m+ms, dried fruit, and chocolate chips.
Superfoods. We hear this buzz word often, but do we really know what a superfood is? A superfood is a food that has a very high nutritional density. Apples just happen to be a superfood! Did you know that February is National Cancer Awareness Month? HoneyBear Apples wants you to take the Cancer Cruncher Challenge. Keep reading to find out more!!

Courtesy of This Kansas City Mama
Blog, Instagram, Facebook 

Apple Blossoms with Wisconsin Mommy

Pazazz apples cut into flowers and sitting on a white plate. Behind the plate there is a red box of Pazazz apples and an apple sits to the right back of the image. All of these items sit on a white counter.
I’m thrilled to be partnering with Pazazz Apples and The American Institute for Cancer Research to share some information about the health benefits of apples (and a fun recipe to boot!) with you. February is National Cancer Awareness Month and I’m going to share a fun way you can participate in the Cancer Cruncher Challenge.

Courtesy of Wisconsin Mommy
Blog, Facebook 

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Pazazz Pizza with Whitney Bond

heart shaped pizza made of apples, crumble, and icing on a white and gold plate on a white table
It’s February, which means HEART SHAPED PIZZA MONTH, woohoo!! ❤️ #AD This year I took my love of pizza one step further to create this incredible Dessert Pizza, topped with @pazazzapple & a cinnamon streusel topping! It’s easy to make & you’ll love the sweet, tart crunch of Pazazz Apples on top!

Courtesy of Whitney Bond
Blog, Facebook 
, Instagram 

Healthy Snacks with Pazazz

Snack requests are inevitable if you have children. They can come day or night and even after you have recently served a meal. Keeping a variety of healthy snacks on hand can keep any mom busy. Recently I was introduced to the Pazazz apple, and I can truly say I have never enjoyed a better tasting apple.

Courtesy of This Sweet Happy Life
Blog, Facebook 

Here’s to eating more apples in 2020!

One of my 2020 goals is to eat healthier and this includes incorporating more apples into my daily diet. It’s the perfect snack and has so many health benefits. An apple a day keeps the doctor away and here are all the reasons why!

Courtesy of Gold Coast Girl
Facebook, Pinterest, Instagram, Twitter

Apples with Pazazz!

Tips for choosing the right apple. Read More

Courtesy of Blackberry Babe
Facebook, Pinterest, Instagram, Twitter

Caramel Pazazz Apple Crisp

What could be better than flavorful Pazazz apples, cinnamon, and caramel topped with delicious vanilla ice cream?! Read the full recipe here.

Courtesy of Best Friends for Frosting
Facebook, Pinterest, Instagram, YouTube

Our Growers

Pazazz is grown by a small group of family farmers in orchards across North America. In many cases they’re second, third or fourth generation apple growers who know the land and what goes into making a truly special apple. Wherever a Pazazz grower is located, one thing is for sure: they’re true stewards of the land growing some of the world’s best tasting and most responsibly grown fruit available.



How does Pazazz get it’s natural, juicy, unique flavor? It starts with Mother Nature and a lot of patience. Pazazz is all natural and doesn’t come from a lab. Ten years ago we took a Honeycrisp seed and kicked off a process of careful cross pollination to find a variety with the crunch of a Honeycrisp but a unique flavor profile all its own. We’ve been out in our orchards ever since, tasting, testing and tweaking what we believe is a true wow apple eating experience like no other. In fact, to keep that experience as wow as it can be, every Pazazz apple is grown to our strict TruEarth standards of environmental responsibility and sustainable practices. Watch the magic happen in the videos below!



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    Pazazz Apples Prevail In Blind Taste Test!View the Test Results Here!